The crushing effect of the coronavirus pandemic on employment, tourism and retail has triggered a wave of new home businesses – everything from facemask sewing to personal catering.
The crisis has others adapting their existing businesses or finding new ways to generate income that don’t require customers to venture out of the house.
There are even entrepreneurs testing traditional retail options as customers slowly return to public spaces.
Let’s take a look creative new enterprises brightening the scene in Israel during these difficult days.
Business was booming for Inbal Baum, head of Delicious Israel culinary tours. “I didn’t have a care in the world until March 7 hit,” she tells ISRAEL21c.
To make matters worse, her husband’s high-tech startup had folded in February.
Baum and her spouse, Tal Ater, didn’t have time to sit around being depressed. They started two new offshoots of Delicious Israel.
First, they began offering virtual food tours and cooking classes. “It’s going really well,” Baum says. “We wouldn’t have done this otherwise and it has turned into a great opportunity to connect Israel in a non-political way with Jewish groups, federations and summer camps overseas.”
Read More: Israel 21c