(Photo By: Kelly Sikkema on Unsplash)
By: Naama Barak - September 29, 2021
One of the main challenges facing the world of agriculture is that it is simply not profitable enough. Fields are dying in the developed world. Farmers across the globe are struggling to grow and sell crops. Food shortages are a real threat.
A big reason for these troubles is the fact that many crops must be harvested by hand, which is labor-intensive and costly.
Israeli startup BetterSeeds plans to genetically change the architecture of many types of crops to enable mechanized picking.
If that sounds a bit too scientific, BetterSeeds CEO and founder Ido Margalit points to one common, successful example – ketchup.
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