(Photo By: Porsche)

By: Ricky Ben-David - October 27, 2021

Tactile Mobility, a Haifa-based company that provides smart cars with the ability to “feel the road,” said Wednesday that it raised $27 million as part of a Series C funding round led by Israeli car importer Delek Motors, with strategic investment from Goodyear Ventures and Porsche Ventures, the venture capital arms of US multinational tire manufacturing company Goodyear and German automaker Porsche (part of the Volkswagen Group), respectively.

Founded in 2012, Tactile Mobility develops software that uses built-in non-visual sensors in smart and autonomous cars, analyzing input such as wheel speed, wheel angle, revolutions per minute, and gear position to help it “feel” the vehicle-road dynamic — the intersection between the road and the vehicle and the conditions of the road beneath its tires — like human drivers do.

Porsche previously invested in Tactile Mobility in 2019 alongside Union Tech Ventures, the technology investment arm of the Union Group. Last year, Porsche and Tactile Mobility joined forces to equip Porsche cars with the company’s software. This was followed by a similar deal with BMW Group.

Read More: Times of Israel

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