(AP Photo/Bebeto Matthews)
By AP - October 25, 2022
Adidas has ended its partnership with the rapper formerly known as Kanye West over his offensive and antisemitic remarks, becoming the latest company to cut ties with him in a decision that the German sportwear company said would hit its bottom line.
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said in a statement Tuesday. “[Kanye’s] recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
The company faced pressure to cut ties with West, with celebrities and others on social media urging Adidas to act. It said at the beginning of the month that it was placing its lucrative sneaker deal with the rapper under review.
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