(Photo By: Dado Ruvic/Reuters)
By: Avi Grant - June 24, 2021
From across the political spectrum, Israeli politicians are flocking to the social media platform TikTok.
Opposition leader Benjamin Netanyahu, Transportation Minister Merav Michaeli and Joint List MK Ayman Odeh are among those who have a significant following on the youth-oriented video-based platform.
TikTok favors short videos from 15-60 seconds long. Initially released in 2016, the app reached two billion downloads in February 2020. The app has exploded into the market, with studies showing most users in Israel are between 13 and 24.
"It has brought the fun factor back to social media," explained Topaz Luk, Netanyahu’s social media manager.
Read More: Jerusalem Post